The Space Programme is our 20-part drama serial. The family of an entrepreneur moves to a small island in Scotland and plans to launch a rocket to space. And he wants a child to become an astronaut!
We carried out a strong PR campaign for the show, generating an audience reach of 3.1m people. This was across a whole range of titles including First News, The Observer, Guardian, BBC Radio Scotland, Scotland4Kids, the Radio Times, NI4Kids, the BBC Radio 4 Extra Podcast Hour and even Hello Magazine.